Friendly Help PTE. LTD. (“FriendlyHelp,” “we,” “our,” or “us”) is committed to protecting your privacy. This Privacy Policy explains how your personal information is collected, used, and disclosed by FriendlyHelp. This Privacy Policy applies to our website (www.friendlyhelp.com) and our services (collectively, our “Service”). By accessing or using our Service, you signify that you have read, understood, and agree to our collection, storage, use, and disclosure of your personal information as described in this Privacy Policy and our Terms of Service.

1. WHAT INFORMATION DO WE COLLECT AND FOR WHAT PURPOSE?

We collect information to provide and improve our Service. The types of information we collect include:

• Information You Provide Directly: We may collect personal information such as your name, email address, phone number, service address, mailing address, your role with FriendlyHelp (e.g., client or caregiver), and caregiver information (name, role, contact details) when you register for an account, sign up for communications, use the Service, or otherwise communicate with us. Additionally, if you grant us access to your device for tech support, we may access information stored on your device as part of providing our Service.

• Information from Third Parties: We may receive information about you from third parties, such as when we assist you in setting up third-party products or services. We may also collect publicly available information about you.

We use this information to operate and maintain the Service, communicate directly with you and your caregivers, and send Service-related messages, such as account updates and technical notices.

2. HOW WE USE COOKIES AND OTHER TRACKING TECHNOLOGY

We, and our third-party partners, automatically collect certain types of usage information through tracking technologies, including cookies, web beacons, and similar technologies. This includes data about your device (e.g., IP address, browser type, operating system), how you navigate our Site, and engagement with our content (e.g., pages viewed, clicks, time spent).

We use these tracking technologies to:

• Remember your information for future visits

• Provide personalized content and advertising

• Monitor usage metrics (e.g., visitor numbers, traffic, demographics)

• Diagnose technical issues

• Improve and enhance the Service

If you prefer not to accept cookies, you can adjust your browser settings to notify you when you receive a cookie, disable existing cookies, or set your browser to automatically reject cookies. Please note that disabling cookies may affect your experience with certain Site features.

3. SHARING OF YOUR INFORMATION

We may share your personal information as described below:

• With Third Parties at Your Request: For example, you may have the option to share your information with a family member or caregiver.

• With Service Providers: We may share your information with third-party vendors who provide services on our behalf, such as email communications, analytics, and web hosting.

• In the Event of Business Transactions: We may share information in connection with a company transaction, such as a merger, sale of assets, financing, acquisition, or in the event of bankruptcy.

• As Required by Law: We may disclose information if required by law or if we believe it is necessary to protect FriendlyHelp’s rights, property, or safety.

We may also share information in an aggregated, anonymized form that does not directly identify you.

4. CONTROL OVER YOUR INFORMATION

• Communication Preferences: You can stop receiving promotional emails from us by clicking on the “unsubscribe” link in those emails. However, you cannot opt out of Service-related communications, such as account updates or security notices.

• Modifying or Deleting Your Information: If you wish to review, modify, or delete your information, please contact us at support@friendlyhelp.com. While we will make reasonable efforts to accommodate your request, we may not be able to modify or delete all information in certain cases.

5. HOW WE STORE AND PROTECT YOUR INFORMATION

• Data Storage and Transfer: Your information may be stored and processed in countries where FriendlyHelp or its affiliates or service providers operate facilities. By using the Service, you consent to the transfer of your information to countries outside of your own, which may have different data protection laws.

• Keeping Your Information Safe: We use reasonable administrative, physical, and technological safeguards to protect your information. However, no system is completely secure. In the event of a security breach, we will investigate and, if appropriate, notify affected users and take other steps as required by applicable law.

6. CHILDREN’S PRIVACY

FriendlyHelp does not knowingly collect or solicit any information from children under the age of 13. If we learn that we have inadvertently collected personal information from a child under 13, we will delete that information as quickly as possible. If you believe we might have information from a child under 13, please contact us at support@friendlyhelp.com.

7. LINKS TO OTHER WEBSITES AND SERVICES

Our Service may contain links to third-party websites. This Privacy Policy does not apply to these external sites, and we are not responsible for the privacy practices or content of these third-party sites. We recommend that you review the privacy policies of any website you visit.

8. HOW TO CONTACT US

If you have any questions about this Privacy Policy or FriendlyHelp’s privacy practices, please contact us at:

Email: support@friendlyhelp.com

9. CHANGES TO OUR PRIVACY POLICY

We may update this Privacy Policy from time to time to reflect changes in our practices. If we make material changes, we will notify you by updating the “last modified” date on this page or through other communication methods. Continued use of the Service after changes to this Privacy Policy indicates your acceptance of those changes.